Work

Real client work built to improve trust, generate leads, and support growth.

A look at websites and systems built to solve practical business problems — each with the challenge, the approach, and the outcome.

Business websitesLead-generation buildsSoftware platformsResults-driven case studies

Client work

joinjaxbars.com

Client WorkFitness & community

A clear home base for a local fitness community

Challenge: A growing local calisthenics scene had no central place for newcomers to find meetups, understand the group, or get involved.
Approach: Lead with the community's identity and energy, then make the next meetup and how to join impossible to miss.
What we built: A community website highlighting upcoming meetups, an about/community section, an FAQ, and clear social and join calls to action.
Outcome: Gave the community a clear home base so newcomers can find the next meetup, understand the group, and join with confidence.

Marketing SiteCommunityMeetups

chayesfit.com

Client WorkPerformance coaching

A bold coaching site with a clearer path to sign-up

Challenge: The coaching offer wasn't landing — visitors couldn't quickly understand it or see a clear way to start.
Approach: Sharpen the offer into a confident, scannable story and guide athletes toward a single next step.
What we built: A bold coaching website presenting the offer clearly, showcasing credibility, and routing visitors toward sign-up.
Outcome: Created a clearer sales path and stronger presentation of the coaching offer.

Client feedback

“Hayes Labs helped turn the offer into a clearer online experience so visitors understand the coaching and feel more ready to take the next step.”

— Chayes Fit Team, Chayes Fit

Coaching FunnelMembershipContent Marketing

getkinnected.com

Client WorkPrivate social / directory

A private platform built around connection and utility

Challenge: Relatives had no simple way to understand what each person does, what they're good at, and how they can help.
Approach: Treat it as a product: clarify onboarding, then make profiles and connections genuinely easy to navigate.
What we built: A private family-directory platform with a clearer onboarding path and a more usable profile and connection interface.
Outcome: Created a clearer onboarding path and a more usable interface for navigating profiles and connections.

Client feedback

“Hayes Labs helped shape the product into something clearer, more credible, and easier for people to understand from the first screen.”

— Kinnect Team, Kinnect

SaaSProduct StrategyDirectory Platform

Hayes Labs can build it — and help you figure out the right approach first.