Built in-house
Chayes Fit
A coaching site built to make the offer legible and the next step obvious.
HL–002 · Performance coaching · Web
Where the business was.
A performance coaching practice with an offer that made sense in conversation and not on a page. Visitors arrived interested and left without a clear idea of what they would be signing up for.
What had to change.
The coaching offer was not landing — visitors could not quickly understand it or see a clear way to start.
How the problem was framed.
Sharpen the offer into one confident, scannable story and route everything toward a single next step, rather than presenting several equally weighted paths.
The decisions, and why.
Lead with the offer stated plainly, carry credibility through the work itself rather than through claims about it, and give the page one action instead of four.
What sits behind the interface.
A marketing site with a single conversion path, structured so the offer, the proof, and the next step each occupy their own moment.
How it was improved.
Reworked the offer presentation and the sign-up path after seeing where attention stopped on the first version.
What exists now.
A coaching site that states the offer in one place, carries the proof alongside it, and routes every page toward a single next step.